Peer-to-Peer Sessions
Welcome!
Here, you’ll find all of our Peer-to-Peer Sessions, sponsored by Holland America Line. The sessions are sorted in alphabetical order. Find the session you’d like to watch and click on the video to get started. Happy learning!
5 Key Digital Marketing Strategies to Sell MORE PROFITABLE Luxury Travel
Learn the hottest tips and tools with SEO, Google My Business, social media, email marketing, and digital advertising to amplify and skyrocket your luxury sales.
Accessibility in Travel
Let’s talk about the different kinds of disabilities, and how we can make travel possible for those with them. We will talk about questions you need to be asking both your potential client and the supplier, as well as discussing different scenarios to mitigate obstacles that a client with disabilities might face.
Creating Your Own Video Content
Learn about creating video content from CruiseTru Travel, and take home the tools to do it all yourself.
Demystifying Cruise Charters: It's not as Difficult as you Think!
You don't need a 1,000 clients to run a successful (and profitable) charter. In fact, charters can be extremely profitable with just 14-16 couples! This class goes over the basics: from setting up the charter, net vs. gross pricing, building new business and marketing.
Facebook and Instagram Marketing to YOUR Perfect Client
In this session, you'll learn how to create your perfect traveler audience and market to them on Facebook & Instagram for as little as $1/day. Best of all, turn your hard-earned marketing dollars into real bookings and life-long customers.
How to Be a Million-Dollar Seller
Being the best of the best can be easy, and when you get there, marketing and managing your business is so simple and the leads keep flowing in. Discover how to simplify your processes and procedures to gain work/life balance while running a million-dollar business.
Managing Client Expectations without Crushing Their Dreams
We know the risks, the potential bumps, and tips to help our clients have a fabulous vacation. But, how can we manage those high expectations without crushing their vacation dreams? In this workshop, we'll talk about ways to showcase our passion, excitement, and knowledge, and communicate realistically and positively.
Marketing Travel in a Digital World
In this session, we’ll cover how to market travel in a digital world. You’ll learn all about digital opportunities, digital printing strategies, eBook marketing, and more.
Master Selling to the Rich, and It’ll Make you Rich
We know that everyone wants to sell luxury, but few advisors know how. In this session, we’ll dive in to the “how to’s” of selling to this segment. We’ll explore all of the possibilities but be practical about what you can sell.
Maximizing Supplier Relationships to Enhance Co-Marketing Opportunities
Whether you are seeking gifts-in-kind, a few hundred or more than $2500 the process is the same and begins with establishing a solid business/marketing plan for the event(s), promotion and quantifying the potential for sales/growth with the supplier(s). During this session you will be provided the tools to develop a blueprint to capturing a share of supplier co-marketing dollars.
Tech For Travel Advisors: Making Customer Data Work For Your Business
Accelerate work and unlock your potential with powerful apps that connect your customer data, workflows, and teams. This is how.
Ten Ways to Generate Demand for your Business
For the majority of people, the hardest part of running a business is finding and retaining the right client. If finding more clients is important to you, this session will help. Join us as we explore 10 different ways to generate demand for your travel business, including the pros and cons of each.
